WHY WE BUILT THIS
Two CPA-qualified Finance Professionals. One Different Standard.
We spent years making high-stakes decisions with data — budgets, risks, trade-offs — inside corporate finance. The difference between a sound decision and a costly one usually came down to one thing: whether the reasoning was structured and documented before the commitment was made. Property investing didn't work that way. Advice was opaque. Recommendations were opinion. And once the deal was done, the reasoning was gone with it.
East Point was built to change that — a buyer's agency that runs on the same discipline we applied in finance. A documented framework. Consistent analysis. A clear record of every judgment we make.The name says East — where the light arrives first. The standard we hold ourselves to is the same: clarity before the decision, not explanation after.
MEET OUR TEAM
We're two CPA Australia qualified finance professionals with over a decade of corporate finance experience across multinational companies. Our backgrounds in FP&A, commercial strategy and analytical decision-making give us a different lens from a traditional buyer's agent.
Tony holds the Queensland buyer's agent licence and close to a decade of real estate experience. He takes the shortlist into the field — inspections, due diligence, offer strategy, negotiation, settlement. Ranna built the East Point scoring framework and runs the suburb research that decides what makes the shortlist in the first place. Nothing reaches a client that hasn't been through both.
When we moved into property, we didn't leave that discipline behind. We built East Point on it.
Tony Nam
Licensed Buyers Agent | CPA Australia Qualified
Tony combines over 15 years of CPA-qualified corporate finance expertise with licensed real estate experience, brings extensive experience in commercial strategy and negotiations to East Point's ground-level work.
With over a decade of corporate finance and Financial Planning & Analysis experience from multinational global companies, together with close to a decade of hands-on real estate exposure, Tony applies a structured lens to every client decision — assessing price, risk, rental potential, negotiation strategy, and investment suitability.
Leads: Property search · due diligence · Offer strategy · Negotiation · Settlement
Ranna Im
Data & Strategy | CPA Australia Qualified
Ranna built the East Point Scoring Framework, the system that scores Greater Brisbane suburbs across five dimensions to produce a comparable, repeatable shortlist for every client.
Her background as an FP&A Manager means she approaches suburb analysis the way she would a financial model: structured inputs, consistent methodology, outputs that can be tested against actual outcomes. The framework isn't static — it's updated and reviewed as new market data comes in.
Leads: Scoring framework · Suburb research · Client strategy · Data infrastructure